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Oz cereal makers form regulation-facing alliance
date:Aug 14, 2012
in a positive dialogue with stakeholders and consumers.

Evidence-based

Gary Dawson, chief executive at the AFGC, said the forum would provide evidence-based, practical information on the benefits of breakfast cereals.

Through continued education, the ABCMF aims to improve consumer understanding of the important role that breakfast cereal can play as part of a healthy, balanced diet,Dawson said.

Dawson pointed out that the cereal sector is critical to the food industry given that it employs a

12/22 08:18