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Norwegian retailer brings “healthiness to the people”
date:May 16, 2016
Back in 2007 the Norwegian supermarket chain Kiwi cut the prices on fruits and vegetables corresponding to the VAT rate (15%), while concurrently urging politicians to remove VAT on fruits and vegetables. It was at that time that they noticed that the price cuts had a positive side effect, namely, a 22% revenue growth on fruit and vegetables. Since then, the company has continued to keep prices down and believes, through experience, that price is a crucial factor in getting customers to choose h

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