date:May 16, 2016
ariety, recipes and low prices. said Communications Manager, Kristine Aakvaag Arvin.
The company believes that in-store product placement is very important to growth which is why they invested more than one billion NOK ($122 million USD) to upgrade all of their stores two years ago. One of the main changes was to move the fruit and vegetable section to the store entrance. This has resulted in a sales increase of up to 50 % in some stores, without it being at the expense of other product groups.