date:May 16, 2016
January this year saw the launch of the free loyalty program Kiwi Pluss which gives customers 7.5% bonus on all fruits and vegetables. Sales have already increased by 20% since the start of the new program.
The more fruit and vegetables they buy, the more the customer saves. The loyalty card is registered to their bank account, which eliminates the need for the customer to bring a physical card with them to the store. Norway has a population of 5 million and so far 600,000 are signed up for