date:May 16, 2016
e have really expanded our offering to match what is being offered by the supermarket chains.
Staying competitive in a competitive retail environment
The Norwegian food retail market is fiercely competitive: a population of only 5.2m has an average of 4.8 grocery stores to choose from in close proximity.
We are price leaders in a competitive market. We constantly fight to be cheapest option in the Norwegian market, while simultaneously making sure that the price war does not come at the expens