date:May 23, 2016
oned product launch activity tracked by Innova Market Insights in the US increased by 22% in 2014 from 2013, and was up by nearly four times the 6% rise from 2012 to 2013. Product launch activity for 2015 has since remained stable. The number of new product launches with a low-sodium positioning in the UK has been relatively consistent since 2010. Product launch activity did peak in 2015, however, this constituted a 5% increase from product launch numbers tracked back in 2010, indicating continu