date:May 25, 2016
followed by Suntory Holdings LTD at 12.6 percent and Uni-President Enterprises Corp at 5.2 percent.
While Nestle's market share rose from 56.4 percent in 2014, Suntory and Uni-President have seen a decline in their share from 14.2 percent and 6 percent respectively.
Lee said Coca-Cola re-entered the category with its Georgia brand. Its marketing has improved the brand image and the product's visibility. Nestl's Nescaf, a strong category leader, hired Chinese actress Angela baby for TV ad