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Northwest cherry growers face ongoing marketing challenges
date:May 26, 2016
ar promotion period for cherries, shipments dropped drastically.

Another heat wave led to a surge of shipments in late July, but by then retailers had moved on to other fruit promotions.

Rick Plath, president of Washington Fruit, said his company had anticipated correctly an early harvest and had sales in place then. But the packing houses sales desk didnt plan on the late-season surge.

Cherries were still being packed and shipped, but we didnt have ads set up to move the product domest

12/24 11:15