date:May 27, 2016
Purple Magic is a new potato variety developed by Paul Watts, at the Agri-Food and Biosciences Institute (AFBI) in Loughgall, Northern Ireland.
Watts hopes the variety will appeal to modern consumers, as there is a growing awareness of the positive health benefits of increased consumption of highly colored fruits and vegetables.
In 2003 we made a series of crosses with colored heritage varieties to try and boost the levels of these antioxidants in new, high-yielding and disease-resistant