date:May 31, 2016
In just under a year of being put to the test, the French Banana concept has reached the 1,000 store mark. Since the end of April 2016, 1,1013 supermarkets and hypermarkets have taken on the concept which sees bananas tied together by a red, white and blue ribbon. The bananas are no longer sold by the kilo, but in bunches of 3,4,5 or 6 with a barcode, which is more practical for consumers than having to weigh the fruit.
Sales currently reach 225,000 bunches per week, i.e. over one million