date:Jun 14, 2016
The pitahaya, also known as dragon fruit, may be relatively unknown amongst many consumers but a major Israeli grower believes it could become as established as mangoes or avocados.
Following the opening of the U.S. market late last year, Top Eden Fruits owner Yossi Zaphrir said current supply levels were far behind international demand, with the trend toward exotics remaining strong.
The demand is big, and its coming from all over, he told www.freshfruitportal.com.
In the U.K. there has been