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China boom in foreign fast foods mixed with local breakfast
date:Aug 16, 2012
has much work to do in flavour affordability, health and variety in order to compete more effectively against Chinese fast food, which has the largest share of the fast food sector.
Local fast food potential
Further research has revealed nearly three quarters of consumers (76%) have expressed their desire to see an increase in local flavours on menus as fast food options. The majority of consumers also expressed an interest in seeing the introduction of food with local flavours for foreign fast

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