date:Aug 16, 2012
food restaurants. These findings could help identity a key opportunity for higher consumption rates in all areas of the Chinese and foreign fast food industry.
At present Chinese fast food restaurants favour Chinese staples such as rice and noodles for their variety, flavour and nutritional values, plus they are a winner on price. Foreign fast food restaurants that serve hamburgers, pizza, Japanese noodle or rice dishes are perceived to be more expensive or less healthy, which makes foreign fas