date:May 16, 2012
hile the brand has tremendous resonance with consumers, there was an opportunity to further invest in the Kellogg's brand to strengthen the business and grow with the consumers.
By refreshing our brand in ways consumers will continue to relate to, we can build on current relationships and establish strong new ones for the future, Miller added.
Kellogg's product portfolio includes cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods.