date:May 16, 2012
oods has become.
Just look at the attention around cholesterol-lowering olive extracts if you want an example of how powerful a positive health claim can be, at least at an industry level. Time will tell how consumers respond to the health messaging but companies are flocking around it.
While the article 13 health claims register will not be enforceable until later in the year across the 27-nation EU bloc, the register has been circulating for quite a few months giving the best marketing wizar