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Diet Coke still scoring high with demanding Millennial consumers
date:Aug 18, 2012
According to Mintel, Millennial consumers those born after 1980 are a constant challenge to food and beverage manufacturers. They grew up with more product variety and as a result are accustomed to having more choices.

For carbonated soft drink manufacturers this has meant an increase in the demand for energy drink innovations, reduced calorie sodas and enhanced water products.

Despite the demands for variety, 30 year-old Diet Coke continues to be popular and is still the leading diet brand

12/22 11:41