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Knowing the health benefits of asparagus would positively impact consumer buying decision
date:May 04, 2017
ey decision makers with buyers, directors, VPs and category managers.

The information was very useful to help us become more strategic in how we spend our marketing funds, to target key customers stated MAAB Executive Director John Bakker. But more importantly, we provided the results to our members who, in turn, are using this to educate retailers on consumer purchase behavior and usage to maximize category returns.

Consumers were prequalified to include the primary household shopper who has

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