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General Mills ahead on health improvements
date:Aug 22, 2012
In fiscal 2012 alone, the company said it improved nearly 16% of its U.S. Retail sales volume, with improvements ranging from adding more whole grains, fiber and calcium, to reducing calories, sugar, sodium and trans fat. General Mills first began tracking and quantifying health improvements in 2005.
Health improvements have increasingly become a primary driver of our innovation, both on existing products and as we develop new products, said Marc Belton, executive vice-president of global strate

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