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Emotions hit fever pitch as PepsiCo draws fire for Michael Jordan Gatorade advert
date:May 16, 2012
ng performance, but the PHAI attacked PepsiCo for creating the impression that, in the formers words,so long as you are drinking Gatorade you should not sit out a game or stay home when you are seriously ill with fever.




Teen athletes the core Gatorade sales demographic were already under intense pressure to win, the PHAI said, while the message contradicted medical advice not to play in such circumstances.


Gatorade reviewing PHIA letter


The FTC should order PepsiCo to engage in correct

12/19 21:02