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Industry must educate consumers on fibre intake
date:Aug 22, 2012
Europe is the second largest wholegrain and dietary fibre market amid a global sector set to hit 22.4bn by 2017, according to Global Industry Analysts (GIA) data.

Amid this growth, Netherlands head-quartered ingredients firm Sensus has found that there is room for consumer education, particularly on intake levels, following an online survey it commissioned Datamonitor to conduct.

Pooling data from 2,500 respondents across seven countries (US, Germany, UK, Netherlands, Spain, Italy and France),

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