date:Aug 22, 2012
fibre to trigger purchases. At the same time, educate consumers through clear and informative marketing and communication,it said.
While manufacturers within the EU can no longer make prebiotic health claims on inulin-based foods, nutrient content claims such as source of fibre and high fibre can still be used. Sensus suggests that manufacturers position fibre as a good tasting ingredient that forms part of a healthy diet with a low-caloric value.