date:Aug 22, 2012
Over the past 10 years the market hasevolved unrecognisably,with sales climbing by 51% in the past five years alone.
Emma Clifford, senior food analyst at Mintel said:While parents economise in other areas in response to squeezed incomes, their unwillingness to accept anything but the best for their little ones has insulated the market from the economic downturn to a certain degree.
The fact that growing numbers of mothers are returning to full-time employment makes the speed and convenience o