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Consumer perception of frozen food is improving
date:Nov 29, 2017
It is important to stay innovative, in all segments of the fruit and vegetable sector, and frozen fruits and vegetables are no exception.

As consumers are becoming increasingly price-savvy, cheaper retailers, discounters and private label products are on the rise, and private labels play a very significant role in the Eastern Europe development of the market, as these consumers are more price-sensitive. In Poland, for instance, private labels account for almost 25% of sold frozen food. Private

12/22 05:34