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After Weetabix, Birds Eye could be Eastern firm’s next buy
date:May 16, 2012
incolnshire-based firm, Richard Bird, said the sale would bring more jobs and investment into the Grimsby area.


CP Foods is reported to be keen to expand Birds Eye into regions outside central Europe where the frozen market has room to grow.


This reflects the Eastern worlds increasing desire for Western convenience food as it becomes wealthier and acquires a more global perspective through travel.
Wild said:As Eastern tastes become more aligned with Western ones, this will open up markets ou

12/20 08:19