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Heineken bids to drive Russian beer up the value curve
date:Aug 24, 2012
wer said profits in the country remainedbroadly stable.

CEO and chairman Jean-Franois van Boxmeer told Sanford Bernstein analyst, Trevor Bernstein, on an earnings call that Heineken was focused on winning back Russian market share following losses after pricing mistakes made two years ago.

Taking price in Russia

Heineken had taken five price increases this year, but price mix was low (lower than firms ahead of the brewer in the market) with growth anchored to the lower end of the portfolio, C

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