date:Aug 24, 2012
hat product innovation was central to the firms success, as it took brands upmarket and engaged with female consumers.
Walsh gave the example of Captain Morgan Black Spiced, a darker Captain Morgan rum made with molasses and spices, which had breathed life into the wider brand.
Launched in the States at a 35% price premium to the standard product, Walsh said that extension was now sought out by drinkers looking for a more masculine whisky drinking occasion.
Walsh was keen to stress Diageos st