date:Aug 24, 2012
With a nod towards spirits in emerging markets, Walsh said:The newly middle-class consumer aspires to brands but may not yet have the income to afford them.
Innovation which provides premium products at affordable prices is therefore a key growth driver.
Examples of such products included Rowsons Reserve (Diageos latest release in prestige Indian-made foreign liquor), and in Latin America Haig Supreme, an affordable scotchbut with all the premium cues of an international brand.