date:Sep 12, 2018
market penetration in Europe from 1.5 percent in 2013, to 7 percent in 2017.
The trend in plant-based foods is not slowing down either. A CAGR in products featuring the plant-based claims such as plant-based and 100 percent plant, has been +60 percent from 2012-2016.
Hellmanns vegan mayo comes at the same time as fast food giant McDonalds is rolling out a chicken burger variant which replaces meat with Valess, a dairy, seaweed and fiber substitute, across all Dutch restaurants. Following in th