date:Sep 27, 2018
nd marketing tools to make it big and accessible, he adds.
The unique partnership between the Dutch companies is a response to the growing number of consumers who are becoming vegetarian (750,000 Dutch people) or choosing to eat less meat (the so-called flexitarians, who now make up two-thirds of the Dutch population, according to University of Wageningen research). By entering into this partnership, the snack manufacturer and vegetarian meat specialist are making delicious, high-quality vegeta