date:Sep 27, 2018
h a 62 percent rise in plant-based claims, amid a series of key drivers. For example, when assessing the CAGR of food beverage launches by selected platforms of innovation (Global, 2013-2017), there was a 17 percent rise in vegan/vegetarian claims and a 57 percent rise in sustainability claims on products marketed under this banner (see figure).
Product innovation is booming, with a great recent example including Dutch meat alternatives innovator The Vegetarian Butcher, which is launching a p