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New Strategies Help Bakers Build Better, On-Trend Cakes Vanilla Cake PHOTO COURTESY OF: Stratas Food
date:Oct 31, 2018
serts, says Joel Clark, CEO of Kodiak Cakes LLC. A perfect example of the miniature cake trend is the mug cake, an individual cake baked in a mug.

So far, the trend has turned out muffins in a cup, brownies in a cup, and even cheesecakes in a cup. Flavors run the gamut from snickerdoodle and cinnamon roll, to molten chocolate and oatmeal Nutella. The mug cake has now become a category of its own. Its the perfect example of how social media can influence trends and guide manufacturers toward new

12/25 06:26