date:Aug 29, 2012
Nestl Cereal Partners UK has been criticised for running whole grain claims concerning its breakfast cereals online and in national newspaper adverts as part of its Battle of the Breakfasts advertising campaign.
Consumer group Childrens Food Campaign claims the adverts and online coverage contravene a ruling made by the UKs Advertising Standards Association (ASA) four years ago. The ruling bars the food manufacturing giant from advising that consumers shouldeat at least three portions of whole