date:Aug 30, 2012
w complaint.
'Extremely surprised'
A spokesman for CFC, which is a part of pressure group Sustain, said he wasextremely surprised by the ASAs position,claiming the Committee of Advertising Practice Code statedonly nutrition claimscorrelating withEC Regulationwere allowed.So... the ASA seems to have changed its mind / disregarded its 2008ruling.
Whichever, this is a serious case of inconsistent rulling,and we will be trying to raise the matter with the ASA Council when they next meet on Septem