date:Aug 30, 2012
With general UK squash sales hit by another wet summer, new limited edition variety Robinsons Red Berries - which the firm will suggest to consumers that they drink warm - will spearhead Britvic's autumn-winter efforts.
Squash or liquid concentrates were worth a massive 2.92bn ( in Western Europe in 2011, with France the most lucrative market (881.3m), then the UK (663.9m).
However, despite a slight consumption dip last year, the UK led the way last year in volume terms (414.5m litres) over Fr