date:Aug 30, 2012
ance (217.5m); Holland took third spot (55.1m).
'Challenging time' for squash
Britvic GB marketing director, Jonathan Gatward, said:Winter can be a challenging time for the squash category, as many consumers reach for hot drinks.
Following a successful small-scale trial last year, we are confident Red Berries will prove popular with retailers and consumers alike,he added.
So does Britvic plan to modify its MA messages to encourage a change in squash consumption patterns during winter. For ex