date:Aug 30, 2012
ative marketing tool
Claims of high welfare are clearly a lucrative marketing tool but in this case they were overblown and misleading to the consumer.
The Royal Society for the Prevention of Cruelty to Animals said:Under the Red Tractor scheme pigs can be kept on bare concrete or slatted floors with no comfortable bedding or suitable materials such as straw to root around in not conditions which the RSPCA, and many shoppers, would equate with high welfare.
But it added:There are some really