date:Aug 31, 2012
Sales of the spirit fell 3%, but it was the only brand within Paris-based Pernod Ricards Top 14 portfolio to suffer a value decline, as the firm reported full-year 2011/12 results in the year to June 30 today.
Overall, French sales fell one per cent due to a decrease in spirits consumption following the excise duty hike of January 1 2012 (14% on average), which had a particularly adverse effect on the aniseed category, Pernod Ricard reported.
Aniseed-based spirits had been hit especially hard