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Soaring French spirits taxes rock Pernod Ricard
date:Aug 31, 2012
advertising and promotions liked to the most profitable Top 14 brands bore fruit.

Hailing an all-time record for its Top 14 (volume sales up 3% to 47.2m 9-litre cases), Pernod Ricard said they accounted for 60% of group sales.

Absolut sales rose 3%, Chivas 7%, Jameson 16%, Malibu 8%, Beefeater 8%, while Martell 10%, The Glenlivet (16%) and Royal Salute (20%) were the standout performers.

Crucially, an improved price/mix effect meant that Pernod Ricards top 14 brands grew 10% by value overall:

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