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PepsiCo Assembling New Innovation Team
date:Apr 23, 2012
eferred to partner with growing beverage brands on a distribution basis only, taking products like FRS, Muscle Milk and Rockstar Energy Drinks onto its trucks. But that lack of willingness to write a check now seems to be changing.
The Coca-Cola Co., Inc. has had a similar operation, the Venturing and Emerging Brands (VEB) group in place for several years, investing in companies like Honest Tea and ZICO while also attempting to grow other brands from the companys global portfolio and from other

12/19 19:32