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222 EU health claims become law; experts predict “tsunami of cheap innovation”
date:May 17, 2012
about European Food Safety Authority (EFSA)-approved nutrients being dusted into products to win claims on products that may struggle to deliver health benefits.

We collated initial reactions:

Cheap innovation

Christiane Alexander, PhD, senior consultant at German consultancy analyze realize:

The register of approved 13.1 claims will flood the market place like a tsunami with cheap innovation based on simple formulation changes. But this has no potential for products to differentiate thems

12/19 20:33