date:Jan 23, 2019
Aldi, the rising star of Britains supermarket circuit, has launched a new plant-based burger which it says is the most meat-like vegan burger on the market.
Deploying similar marketing rhetoric as Impossible Foods over in the US, Aldi claim that its new quarter pounder tastes just like a real burger.
It is the result of twelve months work during which time the supermarket honed its recipe to capture a smoky flavour it says is often lacking from other meat-free alternatives.
The new Meat Free