date:Sep 04, 2012
reals, home-made milk shakes and so on. Consumers need not fear that their milk would get spoilt during the summer months or during power-cuts as this milk need not be refrigerated.
Convenience
Today more than 80% of consumers buy their daily milk from nearby shops every morning. They can now conveniently buy and store Cavin's Pure+ milk for several days. Likewise these packs would benefit retailers too. Retailers need not refrigerate this milk or keep their refrigerators running all night thus