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Kellogg purchase of Pringles: A signal for more convergence between breakfast and snack foods sector
date:Feb 24, 2012
Kellogg Company, the worlds leading breakfast cereal maker, has announced its strategic decision to acquire thePringlesbusiness, currently owned by the Procter Gamble Group. The acquisition price is said to be US $2.695 billion.

In a webcast on the morning of 15 February 2012, Kellogg Companys CEO and president, John Bryant, announced that the purchase price is being funded with international cash and approx $2 billion in debt at an attractive rate.

Mr. Bryant expressed the importance of the

12/19 12:21