date:Feb 01, 2019
media, this younger generation is obliged to visit bars, pubs and clubs far less for social purposes, the company describes.
According to Smurfit Kappa, there is also far less pressure for people to consume alcohol from their peers. People are now opting to choose low and non-alcoholic beverages through personal preference.
With this rising behavior, there is an opportunity for drinks manufacturers to attract this new market by offering healthier, flavorsome and interesting low and non-alcoh