date:Feb 19, 2019
ates that Indian consumers are willing to experiment and would like to try biscuits with regional flavours. This points to an opportunity for manufacturers in the Indian biscuits segment to look at better-for-you launches, that do not compromise on taste.
Mintel's 2018 Trend Help Me Help Myself explores how consumers globally are gravitating towards brands and products that allow for self-improvement. Consumers are continually looking to drop bad habits and adopt good ones, with many turning to