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We’re growing in Africa, not fighting for beer share
date:Sep 05, 2012
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Dominant market position

But Africa is a lucrative proposition for SAB Miller, since the region contributes 12% of group EBITA. This compares favorably with Europe, which contributes a lower earnings to sales ratio: 14% EBITA on sales of 17%.

Asked why this was the case, Richard Farnsworth, SAB Miller business media relations manager, told BeverageDaily.com:Europe is an extremely competitive market, and we saw significant competitive pressures there last year from our main competi

12/22 20:39