date:Sep 05, 2012
large and attractive rum category.
This morning, Campari executives noted during an investor presentation that rum was the third global premium spirit in terms of 2006-2011 CAGR growth (at 2.8% behind vodka +6.9% and scotch +2.1%), with nearly 60m quality 9-litre cases sold in 2011.
Appleton Estate critical mass
Category growth is being driven by premiumisation and innovation, with new consumers trying dark, spiced, high proof rums, and rising demand for aged rums (sippers) not just for cockt