date:Sep 05, 2012
ails.
A super-premium segment, which is still underdeveloped in the rum category [is driving growth] and compared to other major spirits types, is still emerging,Campari noted.
The deal, for 15x LdMs EBITDA will see Campari acquire its super premium Appleton Estate brand (the inside of the estates Jamaican distillery is pictured) Appleton Special and White (mixing blends).
Campari will develop itscritical massin key international Appleton markets: the US [the largest world rum market with 35%