date:Sep 06, 2012
His company is now the third largest manufacturer of non-frozen yogurt in the US, behind Yoplait and Danonn, which is owned by Danone.
Three years ago Greek yogurt made up 3% of the US yogurt market but now it makes up 28% of the category, according to research organisation UBS.
Much of this growth has been attributed to the success of the Chobani brand.
UBS forecasts that the category will increase by 40% over the next year. Sales are predicted to rise by 120% over the next five years.