date:Mar 20, 2019
Reynolds introduced the nations first juice box, marketed as a handy little carton, that comes with its very own straw. This innovation was mostly responsible for a 34 percent jump in sales, according to industry documents.
Kool-Aid and Marlboro
Furthermore, Philip Morris acquired Kool-Aid, via General Foods, in 1985. The company flipped its marketing audience from families to children, created its Kool-Aid Man mascot, and launched collaborations with branded toys, including Barbie and Hot Whe